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Always Ready: A rant on why our closets stress us out😱

Author

Mila Banerjee
February 09, 2025

Welcome back to Always Ready - we watch the fashion world and scroll social so you don’t have to!

Hi friends!

I went on a little bit of a rant - part of it was because I met an investor who on the first meeting told me in not so many words that she wasn’t girly and couldn’t fathom Pronti. Then I saw her again at an AI breakfast and low and behold she is talking about her morning of outfit stress. Outfit stress is not girly - it’s human - it’s self expression stress! So I am doing something a little different for this newsletter and unpacking all that we know from our research and work at Pronti.

Why Our Closets Stress Us Out

Have you ever opened your closet door and felt a wave of anxiety wash over you? You’re not alone. Many of us find our closets to be a source of stress. But what is it about our closets that trigger such strong feelings?

From who we are, the paradox of choice, social expectations and decision fatigue we’ll explore all the reasons and ways you can tackle outfit stress.

What did you think? Did you miss the outfit candy? The fabric knowledge? Or just love the variety?

Have a stress free and confident day,

Mila